Italian regulator sinks Apple water resistance claims

first_img Chris Donkin Google taps retail with NYC store Previous ArticleBrazil throws Oi a debt lifelineNext ArticleGartner finds positives in declining smartphone sector Italy’s competition authority fined Apple €10 million for misleading promotion of the level of water resistance across several iPhone models and subsequent refusal to deal with handsets damaged by liquids under its warranties.In a statement, AGCM accused Apple of “aggressive commercial practices” related to honouring aftersales support for handsets defective due to water damage, alongside slamming what it deemed unclear marketing on the level of resistance offered.For the seven iPhone models cited in the complaint, the regulator said although Apple advertised the devices were resistant for a maximum depth of between one metre and four metres (depending on the model) for up to 30 minutes, it had failed to qualify the claim sufficiently.It added “the messages did not clarify that this property is found only in the presence of specific conditions, for example during specific and controlled laboratory tests with the use of static and pure water, and not in the normal conditions of use of the devices by consumers”.AGCM also found a disclaimer in Apple’s guarantee about damage caused by liquids could deceive customers, given the vendor’s “emphatic advertising boast of water resistance”, and not contextualising the limitations of its claims.In addition to the fine, Apple is required to publish clarifications on the issue in the information section of its local website. Subscribe to our daily newsletter Back Related Chris joined the Mobile World Live team in November 2016 having previously worked at a number of UK media outlets including Trinity Mirror, The Press Association and UK telecoms publication Mobile News. After spending 10 years in journalism, he moved… Read more Author HomeDevicesNews Italian regulator sinks Apple water resistance claimscenter_img AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore2 30 NOV 2020 KT makes LG Electronics trade-in move Tags Devices Apple faces 5G modem wait AppleiPhoneItalylast_img read more

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