whether it is online or offline, selling products almost three points, products, platforms, traffic, these three points are indispensable.
are said to be selling products, so we must have a product is not actually the product before? I also wrote an article about how to choose the products, which covers my choice of product experience, specific to my blog to see here, not too much of the vegetation.
with the product, then we will naturally have a sales platform to sell our products, such as: store, shop, shop stall, Taobao Jingdong, WeChat, QQ/QQ space, self built website etc..
more specifically, should be called marketing, why? Because this link is mainly to let others to buy our products, not only let people see our products, which involves many factors of promotion, customer service, copywriting, call flow I don’t think it is appropriate.
of course, if the flow is large enough, even if you do not do any conversion action, there will be a small number of people to buy products.
just wrote about the process of, now I write about what is usually start from zero operation of a product.
1. Analyze products and existing resources
1 analysis product
What are the advantages of
products? What is the unique selling point? Which kind of audience is the product? Think about these three questions.
2 Analysis of existing resources
you have resource advantage, profit can shorten the time period, for example, for example: I have a tens of thousands of obese people in database, then I sell slimming products, certainly better than selling other products easier to
two, mining customer pain points
Through the analysis of
products of audience gathered, so we can quickly find the crowd, and then we go to those places to collect multiple customer pain points, through objective analysis, find the common customer pain points.
three, sales platform selection and layout
said at the beginning of the article, if it is the first time to sell a product, then try to choose some low-cost sales platform. So even if the poor sales of products, but also to avoid the loss of too much cost.
often see my article I should know, general sales products are using self built website to sell, is generally a single page, the cost is not high, a domain name, a space, cost less than 100 yuan. However, it is not suitable for some basis for friends, single page website or a little technical content, to come into contact with the code and art, I is an idiot, so my single page is looking for someone to design, some are direct imitation of competitors.